Shopping these days has assumed huge proportions and is the biggest industry generating the maximum revenue. There was a time when shopping was a necessity and people shopped when it was utmost necessary to do so. But today the scene has changed drastically. We don’t need any special occasion to go shopping. It entirely depends on the whims and fancies of the individual.
One of the major things that has made this happen is the invention and promotion of the various electronic appliances which are available in the market. Our lives are totally dependent on the use of these gadgets. Every household has these gadgets right from the kitchen appliances to home cleaning equipments to baby care products. Even a small item like a shaving razor is an electronic product which is an integral part of any household. These items have totally engulfed our lives.
The electronic stores in turn also benefit from these products as more and more people go for these automated products as it saves a lot of their time and energy.
Benefits of Electronic Stores to Customers:
Complete Shopping under One Roof:
The customers have an added advantage when the electronic stores offer deals and discounts. It is all the more useful for young people who are trying to set up new home. The stores offer some products in packages and it helps the customer in getting all the things under the same roof and also proves cost effective as compared to a separate purchase of the same product. It saves a lot of time and money along with the inconvenience of visiting different stores searching for the product of your choice.
Sale of Items Less In Demand:
These benefits the customers as they can buy items which are otherwise may not be viable for them to buy. Some of the products may be less in demand or the model is no longer in production. Beauty care products like hair dryers, iron rods, curlers or DVDs, TVs etc can prove to be very good deals if bought during the discount offer period. The original price of these items may be high but if it is offered in discount offer, then the same item becomes cost effective.
Deals Are Attractive to Customers:
It is normal human tendency to buy more than what is needed if it is offered as a deal or a discount. Huge electronic stores have multiple brand products and if they offer deals on these products, it attracts customers. The customers too, benefit from these deals as they get to buy other stuff too apart from the electronic goods.
Benefits to the Electronic Stores:
Sale of Multiple Products:
Electronic Stores offer deals and discounts in anticipation of the increase in sales. This happens when one particular product is attached in a deal to another product; it shows a major price difference. This way the electronic store gains profit. For example, when the electronic store sells an iron with a food factory at a considerably low price, then people tend to buy it as they get two products at a price lower than the individual one. And the real trick is in convincing the people they can always have use for a spare iron in the future.
Deals are a Means to Reduce Unnecessary Stock:
When the electronic stores offer deals and discounts on certain products, then one of the reasons might be to reduce their non-productive assets and make space for new stock. Those items which are less in demand are made available through these discounts which help them in their sale.
Promoting the Store:
Announcing various discount offers and deals on their product is one of the strategies adopted by the stores to raise their brand value in the market. This acts as a promotional activity for them and people get to know their name and the product they deal in. This brings about an increase in the customer footfall at the store.
Thus, the deals offered by the electronic stores not only benefit the customers but also the stores themselves.